P1A - Purpose

Facebook

Facebook’s mission statement is “to give people the power to share and make the world more open and connected.” The company focuses on making its social networking web site an important part of individual users’ lives. The following are the significant components of Facebook’s mission statement:

1.       Empowering people

2.       Enabling sharing

3.       Connecting the world

Facebook has three main components of the mission statement this is broken down so that the company and its users can see what they want to achieve in the future. The “empowering people” component of Facebook’s mission statement signifies the company’s goal of making its online social networking service practical for users to become more capable online. Facebooks main aim is to connect people through the sharing of videos, media and messages. It aims to have every user with a personalised profile and timeline that other users can post too and comment on. It also aims to build the Facebook community and attract new users to the website.

Instagram

“We're building Instagram to allow you to experience moments in your friends' lives through pictures as they happen.”

 This mission statement clearly outlines what Instagram is all about. It is the platform for pictures and sharing your day to day activities with others around you and across the world. It mainly revolves around the images but there are ways to send messages to another user or create group chats with others as well. The mission statement itself is clear and understandable and the app itself does fulfil this statement as the user is allowed to upload photos using custom filters and crops.

Twitter

“The mission we serve as Twitter, Inc. is to give everyone the power to create and share ideas and information instantly without barriers.”

Twitter is a social networking site in which users can create mini-blog posts about their day-to-day life. Twitter is also responsible for many trends such as the hashtag, which other social media websites have adopted to use in the future. Twitter has the mission statement to create and share information instantly without barriers, this is met in the fact that people with a twitter account can tweet their position or feelings minute by minute or day by day. They can also post without barriers and aren’t limited to what the tweets can be about which means that members can post freely.