P5A - Purpose
I am planning to develop a new LGBTQ social media that is aiming to bring the LGBT community closer. The app will be designed as a chat app where users can make new friends, host chat rooms, post pictures about their daily life and special events and will have a strong support base fro individuals within the community who may need a bit of a helping hand. The app aims to bring people closer and allows for certain individuals to speak out in the comfort of the app. The community can often be frowned upon and discriminated against which means that some people can not express themselves properly on certain types of social media whereas this app will solve the problem by allowing people to just be themselves in the account that they make.
The app will be aimed at individuals within the community or people who are just interested and want to find out some more about it. This is because the app is gender neutral and supports all different types of genders that are supported within the LGBTQ community. Certain studies show that many people can still not express themselves fully on the likes of Facebook and Instagram due to the fear of negative discrimination or cyber bullying. This app will therefore take the place of others and has a complete privacy feel due to the sensitive nature of the subject and issues that are targeted.
P5B - Content
My app will include many unique features that will appeal to the target audience for example the app will be very colourful to appeal to the community and represent the many different flags that exist. The app will also be based around privacy due to the sensitive nature of the targeted topics and issues meaning that people can hide certain things on their account so that only they or they and their friends can see it. Every account will have a private option meaning that the content is not visible unless the user is a friend of the other. The option is available also so that the persons gender is visible on their account and this gives users the chance to filter in and out certain options so that finding friends to talk to is easier overall.
One of the very unique and original features to the app will be the "support centre" of the app. This is a completely professional part of the app that will be worked closely with trained professionals who volunteer some of their spare time throughout the week to speak and hold talks with individuals who need the support. This part of the app will also feature a forum that will be aimed at helping others by allowing for certain users to post openly at their own will about past experiences so that other users can anonymously comment on and receive support from other users.
The main focus will be on colour and a very casual laid back style. This will be achieved by having very vibrant base colours and sans serif fonts so that is does not represent anything formal. The support centre will be the only part of the app to have a serious and formal look to it but this is to keep the image very professional and supporting. The support centre will feature mainly serif fonts to give the professional feeling
P5C - Target User/Membership
My target user for the app will be anybody from the LGBTQ community. The app will appeal to all genders and not target a specific one but will have sections for different genders within the app itself. The age range will be targeting the younger ages from early teen to young adults as this is the majority of the community in the modern day and this is the age range that needs the most support or who are looking for ways to communicate with others like themselves. Marketing will also target the straight community who are willing to support or help others who are going through a difficult time. It was shown that the community is in need of a specific worldwide LGBT social app that can put the community in a positive light. The community is also ever growing day by day with more people joining and supporting the LGBT rights movement. Alot of the targeted membership and adverting will targeting at different Pride festivals around the world appealing to more and more people as the festivals run.
P5D - production plan with launch date
The app will be released on the 2nd of June 2018 to celebrate "Pride Month" that runs throughout June as this is to commemorate the famous 1969 stonewall riots in New York. This is now therefore when most of the pride festivals take place and it is a very big month of the year for the community as it is all about gaining recognition for the movement of LGBT rights. Production will start on 2nd December 2017 and finishing in time for the of the start of pride month in June of 2018
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