Facebook is regarded as the older form of social media as a study showed that over 65 percent of Facebook's user base in aged 35 or older. The average age of a Facebook user is just over 40 and the largest group are aged between 45 and 54. Facebook also has about 60 percent of users are male whereas just 40 percent are female and the social media site also has a social presence in 137 countries and beats all other social media sites in 127 of the countries. United States has the biggest prescence on facebook and studies shoe that Facebook is a growing market in countries such as Brazil and India
In 2014 Twitter has 271 million users, of whom, 95 million were aged between 18 and 29. 54 million users were aged between 30 and 59 with 44 million being over the age of 50. Studies show that residents of urban areas are more likely to use Twitter than people in rural areas and the majority of the websites users are male whilst its supposed that females trend more towards Facebook and Instagram. There is also a trend that users with incomes and educations over $50,000 is at a much higher value than the other of its competitors.
Instagram
Instagram is trended more towards the younger generation of social media users with many users migrating from Facebook to Instagram due to the picture sharing and the younger fan base which explains why 53 percent of the 200 million users are aged between 18 and 29. It is estimated that over half of teens and young adults are users of Instagram daily and it is used more heavily by teens of a higher income. It was also originally marketed more towards female users but in the modern day alot more males have joined the site and it is now a widely diverse platform for both genders.
No comments:
Post a Comment