Facebook
uses a few different advertising techniques. The main one being sponsored
adverts that appear in the feed of the user. This is a very effective system as
it means the user must scroll past the adverts to get to the next part and
hence prompting them to click on it. Another method that Facebook uses to
advertise is to have notifications and events for certain companies that can be
promoted for a certain amount of time at any given time.
Instagram
also uses similar methods to advertise as Facebook in that it has many
different sponsored posts from different companies and people and has business
accounts that are dedicated to certain people and companies that want to advertise.
Instagram also includes different sponsored pages that appear first in the
users feed enticing them to click the link.
Twitter
creates and sells promoted tweets to marketers. These then appear in users
feeds and the company creates tailored advertising opportunities by using an
algorithm to make sure promoted tweets make it into the right user’s timelines.
Promoted accounts are those paid for by an advertiser that Twitter places in
targeted users' "Who to Follow" list.
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