P3C – Product/Service Reviews
User reviews have a big impact on whether people purchase
products in the modern day. There are entire websites set up nowadays that
specifically focus on user reviews of products and services. Many people will
also use social media to give their opionon and review on a specific experience
or company. This can really affect everything and everyone as it can become
viral overnight.
Reviews can have a big impact as one negative review can
spark a network of others. It can then lead to other users becoming influenced by
these reviews and ultimately the company or site can lose out. On the other hand,
the social media sites can be the beginning of a viral boycott or bad publicity
for a company as most people will go to a social media site to complain or
write about a bad experience or review. This can be the other way around
however with social media sites having a positive impact on society and a
particular event or review as these reviews have the potential to be viewed by
millions within minutes
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