P4 Social Media Ideas

Social Media Ideas LGBTQ Social App

 a)      The purpose of the app will be to connect the LGBTQ community together and allow for people to chat and speak about their problems or issues. It is a platform that allows for members of the community to speak to each other and share their experiences as well. It will be a safe and secure platform for people who are maybe shy or insecure about their personality or gender, the app allows for them to gain friends who are in a similar situation and chat with others who have had similar experiences. It will include different message platforms eg, messages and voice/video calls that are free and used from Wi-Fi or mobile data. It is a very diverse community and so the app stands as a way to bring different parts of the community together in an informal and relaxed manner.

b)      The app will be presented in a very colourful way, making use of bright and vibrant colours to make the overall appeal of the app happy and light hearted. It will also be laid out in a very informal way with casual fonts and bright colours but will maintain a professional look throughout so that it ensures the clean working of the app. The format will include different categories for each letter of the LGBTQ and will allow for people to say on their profile which letter they are, this allows for users to know who they are talking to and lets them speak to the right people. The app will include forums where mass discussions take place about relevant issues and news within the community, individual users can post topics about their choice for others to help out with or have a discussion about. There will also be a direct message service between users that includes group chats, private chats and voice/video calling that is free and works off WIFI.

c)      The target user and membership is anybody from the LGBTQ community or anybody who is interested in the community also. As the app will provide support discussions and support groups made by people with the same experiences as one another, the app will target people in the community who are scared, afraid or simply don’t know about their sexuality. It is often a delicate matter to discuss some of these issues which is why the app is 100% confidential and private with private chats and discussions that only certain people can see. There will also be different sections depending on the age of some users that makes it easier to chat to somebody who is the same or similar age as yourself.

 2^nd Idea LGBTQ dating app

a)      The purpose of this app will be to get the LGBTQ community closer, not many dating apps support some of the different letters within the LGBTQ. Some people may find it difficult to use these apps as there is a clear “gay” section but not for the whole community. This means that some of the community are scared to date on these apps and would benefit from an app that supported the entirety of the community. The app will feature different genders and sexualities and the app will be completely private for the users with information that can be hidden from others if the user chooses. It will have a very laid back approach with an emphasis on privacy and sensitivity.

b)      The app will have a very laid back approach with vibrant and bright colours to create a happy and relaxed feel. It will follow the aim of the app and use a very subtle colour palette making the colours flow with one another creating the feeling that the app is none different from the rest. It will also be produced in a sans-serif font that creates an informal atmosphere and a friendly environment compared to a serif font that would give a more formal and serious look. The app will also be easy to navigate but will have a lot of different sections to it that can only be accessed once an account has been logged into. None of the features can be accessed unless there is an active login on that device which makes the app more secure.

c)      My target audience and users are the LGBTQ community. There is not enough in terms of dating apps for some letter of the community and so the app will be targeting all the letters and allowing for people who may not want to use a conventional “gay” dating app they can feel more comfortable here and speak to people who they feel comfortable with.